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KULTURE REBELLION
CPG Packaging, Branding, Web Design
CATEGORY
Beverage
TYPE OF CLIENT
Kulture Rebellion
CLIENT
BRIEF
APPROACH
As Creative Director, I have refreshed the brand by re-introducing its core values through the brand identity and industry-disrupting rebellious tone.
Refresh the branding, packaging, website, POS collateral, presentations, etc. While maintaining and building upon the rebellious tone of voice.
Kulture Rebellion reinvents popular social drinks to be gut-friendly through their unique fermentation process known as Brücha®.
To date, I've refreshed the brands packaging design, website, presentations and other digital & print deliverables. The rebellious tone is conveyed through strong contrast palette, bold typography and copy.
RESULT
BEFORE
AFTER
PRIMARY DISPLAY PANEL
PROCESS
I was tasked with refreshing the can labels. First, I considered the brand's identity: Bold & Rebellious. I sketched out new arrangements for the primary display panel. The challenge was in the eye flow and hierarchy of the label. This unique product requires extra attention from consumers to understand what the product is and how it's different. The final result features the simplest arrangement for a new customer to understand the product, pick it up and take it home.
