ILL MAGAZINE

PROJECT

George Brown College

BRIEF

Develop a new magazine including building a brand identity as well as the first issue consisting of two articles.

Introducing ILL Magazine. An arts & culture magazine for young adults in North America featuring four sectors of the arts 1. Film & Photography, 2. Literature, 3. Visual Arts, 4. Music & Audio.

APPROACH

ILL is a fictional arts & culture magazine. The title refers to the common view of artists as being unconventional, even deemed ‘mad’ at times. ‘ILL’ embraces this unconventionality, encouraging emerging talents to submit their own groundbreaking artwork. The magazine's tone fosters creativity and lateral thinking, aiming to inspire a dynamic community of young artists to actively contribute to its pages. Influenced by the charm of handmade zines, ILL's style is deliberately crafted to evoke a collaborative work in progress.

RESULT

PROCESS

Process work for ILL Magazine sees the development of various nameplates as well as cover tests for the top considerations. One such contender is designed to mimic a concert ticket, featuring the name of the magazine, issue number, date, and the headlines of the two main articles in the issue.

Wherever possible, I will find ways to combine analog techniques with digital solutions. I created logos by running the magazine title across a scanner to get a textured, warped effect. The grunge, homemade look is inspired by independent zines and speaks to the style of the alternative culture.

FINAL BRAND

The chosen nameplate features the title 'ILL' fit into a box which itself acts as a dynamic element in which to feature content (as seen in the index). The colour palette highlights the four sections of the magazine: 1. Film & Photography, 2. Literature, 3. Visual Arts, 4. Music & Audio.

The bold and playful nameplate sets the tone for the rest of the magazines visual language. Also featured on the cover is the UPC code and price listed on a 'sticker' that is printed directly on the cover. This opens up the potential to add depth to the cover image by means of strategic placement of the sticker in order to conceal elements of the image, enticing readers to open and read more.